Gene Larew Lures manufactures baits using the finest soft-plastic injection molding equipment in the industry. That's why Gene Larew baits are so consistent in shape and color, which isn't always the case with many soft baits on the market today. Today, when you think of Gene Larew Lures, think this way: Gene Larew for bass, Bobby Garland for crappie and High Tide for saltwater.
