Delalande is a French family business established in 1979 by Alain and Gloria Delalande. As a designer and manufacturer of soft lures (softbaits), Delalande also produces hard baits for predatory fish. As the first European manufacturer of soft lures Delalande currently produces about 10.000 lures per day which among famous creations such as: The Sandra, The King, The Looba, The Shad GT and the Sosy range. To ensure success, each product is tested by experienced fishermen before it is sold.
