A supplier of a wide range of soft plastic fishing lures was started twenty seven years ago by entrepreneur and lure designer, Kelly Reynolds. Action Plastics lures are made from the finest plastics available. All lures are made with a firm commitment to quality and consistency.
With innovative ideas and the most advanced technology available, the capabilities of Action Plastics are unsurpassed in meeting the needs of the future. A computerized painting facility has enabled Action Plastics to create unique and extremely successful Designer Series.